Noli Me Tangere – Sponsorship

Sponsorship is available for “Noli Me Tangere” premiering at Riverside Theatres, Parramatta, March / April 2019

Noli Me Tangere – The Musical

The Australian Version

McFadden Music Ltd.  in association with Redland Events is presenting nine performances of a new Australian musical based on Noli Me Tangere, at Riverside Theatres in Parramatta, from March 30 – April 6 2019.

Advertising and publicity for the show will be aimed at the NSW Filipino community, musical theatre fans, the Riverside subscriber audience, and theatregoers of Sydney.

Noli Me Tangere – The Musical is an Australian version of the national novel of the Philippines written by Jose P. Rizal.

The music is by Allan McFadden, the script and lyrics are by Peter Fleming and the show will be directed by Aarne Neeme AM.

Choreography will be by Novy Bereber and assistant direction by Marcus Rivera, who also plays Elias in the production.

Leading the cast are Marcus Rivera as Elias, Miguel Castro as Crisostomo Ibarra and Susan Downes as Maria Clara.

The show has had two workshop development processes prior to this premier season at Riverside. When the show was presented to invited Filipino audiences at the end of the workshops, it was met with overwhelmingly positive reaction.

Photo: The cast of the second staged reading.

That was when Robert Love, General Manager of Riverside Theatres, saw an opportunity for the show to reach a much wider audience through a season at his venue.

It will be an opportunity for sponsors to place their brand before the target audiences mentioned above – as well as the wider community who will encounter the posters and flyers to be distributed later this year and early next.

There are opportunities as well for in-theatre sponsorship at the highest level.


Noli Me Tangere Promotional Material (includes Audio and Video)


Producing Entity

McFadden Music Pty. Ltd.

ACN 615 642 709

Allan McFadden:


Support for Noli Me TangereThe Musical

“…your proposed production will be a welcomed and significant opportunity to showcase Filipino culture and the communities living in Parramatta and Western Sydney….The production has a first class creative team working on the realisation of the production and … the Filipino community is excited about the prospect of featuring its local creative talent in this musical stage adaptation of the national novel of the Philippines.”

  • Councillor Andrew Wilson

Mayor of Parramatta 2018


“The Office of the Consulate General of the Philippines congratulates your team of producers who decided to collaborate to bring this project to fruition. It exemplifies the benefits of diversity not only in the field of arts and culture but also in economy and education. The production recognises the importance of sharing the richness of the Filipino culture with the rest of the Australian community.

  • Anie Rita B. Diano

Acting Head of Post 2018

Philippines Consulate Sydney


“Redland Events fully supports your decision to stage a full production of Noli Me Tangere The Musical. The readings received tremendous support and very positive feedback from those who attended from all backgrounds – mainstream Australian, Filipino and others. Redland Events has been receiving inquiries about the scheduled showing of the full production.

Like the supporters of Noli within the Filipino community, I have no doubt that the project will be of great benefit to the community particularly the young people who will be involved in the production.”

  • Marte Tagle

Redland Events


“We are glad that through your production of Noli Me Tangere –  A New Musical in March 2019, you are promoting the rich heritage of our Filipino culture and appreciation of the performing arts.”

  • Violeta Galang Escultura

Alliance of Philippines Cultural Organsations (APCO)


“On behalf of the Philippine Community Council of New South South Wales, I would like to congratulate you for this undertaking and wish you success for this project.”

  • Serna Ladia

Philippine Community Council NSW (PCC)


Premiere Production:

Preview: 29 March 2019

Opening Night: 30 March 2019

Season March 30 – April 6 2019

Riverside Theatres, Church Street, Parramatta


Marketing Plan: Noli Me Tangere March-April 2019

Parramatta Riverside Theatres

Overview of Target Groups

 Target Groups

 Filipino background (familiar with Noli, proud of their heritage, and needing/wanting to connect with the Filipino culture)

    1. Parramatta LGA
    2. Blacktown LGA
    3. Campbelltown (South Western Sydney)
    4. Penrith LGA (Western Sydney)
    5. Central Coast and South Coast
    6. Sydney broadly (Inner West, North and East)
    7. NSW broadly
  • Filipino background (supporters of initiatives of other Filipinos and willing to promote) as above


 Musical Theatre Lovers

  1. Parramatta Riverside Theatres
  2. Blacktown Arts Centre
  3. Joan Sutherland Theatre
  4. Theatre Schools


  • Diverse audiences
    1. Government (State and Local)
    2. Ethnic communities


Theatregoers in Sydney

  1. Readers of The Sydney Morning Herald website and paper
  2. ABC Radio / TV audience
  3. SBS radio / TV audience


   Unique value proposition

The uniqueness of Noli Me Tangere – The Musical:


It’s not just another stage musical…

  • a moving novel of a national hero’s love for a woman, his homeland and an idea of freedom
  • an adaptation of a world renowned novel originally written in Spanish and translated in many languages
  • insight into the Filipino history and culture which Australians do not know about
  • timeless/timely – novel was written in the 1880’s and the issues remain very relevant to this day (abuse of power, etc.)
  • a cultural event


Sponsorships Available

  • Major Sponsors – business packages available from $2,000 – $5,000
  • In kind: transport, costume and props
  • Preview and opening night catering (for hospitality companies only)
  • Block sales of tickets (tickets are limited so please register your interest by January 2019)
  • Patrons – we accept individual donations from supporters of arts and culture. During the following weeks a Crowd Funding page (with Pozible) and a tax deductable link to the Australian Cultural Fund will be set up.


Sponsorship Entitlements*

  • Branding exposure across all Noli Me Tangere marketing and promotional PRINT collateral
  • Branding exposure across all Noli Me Tangere marketing and promotional DIGITAL collateral (website + social media)
  • Exclusive Advertising (Quarter-Page to Full-Page Ads) in the official Noli programme
  • Certificate of Appreciation – framed certificate acknowledging support
  • Publicity mentions in interviews (as permitted by media outlet)
  • At-Event branding exposure through banners or on digital screens (e.g. hung banner or projection prior to the commencement of each performance).
  • Exclusive VIP tickets for the gala opening
  • Brand exposure to 8,000-20,000 theatregoers (through pre-event, at-event and post-event marketing and promotion) – subject to sponsorship availability and agreement. Please lock in your sponsorship by November 2018 to avoid disappointment.


Time Line – some key dates

Promotion commences                                                                January 2019

Rehearsals Commence                                                                 4 March 2019

First Preview                                                                                   29 March 2019

Gala Opening                                                                                  30 March 2019

Season Ends                                                                                     6 April 2019


Key Creative Team and Principals

  Director –  Aarne Neeme

Aarne began his professional theatre career in 1962. He has worked mainly as a theatre director throughout Australia, with over 300 productions to his credit. He has been the Artistic Director of a number of companies, including National Theatre Co. Perth and Hunter Valley Theatre Co. In more recent years, he has also directed television drama. He has taught at both academic and vocational theatre institutes, such as University of NSW and Western Australian Academy of Performing Arts. In 1992, as Senior Fellow, he helped establish the Theatre Studies Dept. at the National University of Singapore. This led to a long continuing association with ITI (Intercultural Theatre Institute), formerly TTRP (Theatre Training & Research Programme) in Singapore. He has a long professional association with both Allan McFadden and Peter Fleming, having worked on a number of their creations.

A recipient of various awards in Sydney, Perth, Newcastle and Canberra, most notably he was conferred the Order of Australia (AM) in 2013, for his work as a director and teacher of theatre and television.


Assistant Director and Performer (Elias) – Marcus Rivera

Marcus is well known in the Filipino community and beyond as performer and host of Filipino cultural events. Marcus has performed nationally in Australia in touring productions of The King and I and Miss Saigon, and recently reprised his role as the Engineer in Miss Saigon at Parramatta Riverside. Marcus released his first solo album in 2016. Marcus performed Elias in the readings of Noli Me Tangere at KXT and at Riverside Parramatta in 2016 and 2017 respectively. Recently Marcus completed an in-house Director’s programme at MTC.




Choreographer – Novy Bereber

Novy has created works for all the major companies in the Philippines, Ballet Philippines, Philippines Ballet Theatre, Airdance, Dagyaw, and Ballet Manila. He was a soloist with Ballet Philippines 2004 – 2006 before turning to choreography. In 2011 Novy created Black Swan Apotheosis for the Sydney Mardi Gras, after which he gained a scholarship to the International Physical Theatre laboratory IUGTE Austria where he worked with Russian director Sergei Ostrenko. He has taught at the Sydney Dance Company and performed in the 2014 tour of The King and I.





Principal performer (Ibarra) – Miguel Castro

Miguel began his acting career with Manila’s oldest company, Gantimpala Theatre Foundation. His work has included seasons with the Philippine Opera Company before founding the Filipino Tenors, with which he toured to Australia. He now lives in Australia and the Philippines and is a regular performer at Filipino cultural events in Australia, the Philippines and Germany. Miguel performed the lead role of Crisostomo Ibarra at the Riverside readings of Noli Me Tangere. Miguel is also an accomplished visual artist with many exhibitions to his name.



Principal performer (Maria Clara) – Susana Downes

Since graduating from the Australian Institute of Music in 2014, Susana has been in demand as a musical theatre performer, appearing in lead roles in West Side StoryThe Fantasticks, Spelling Bee and Spring Awakening. She appeared in Packemin Production’s Hairspray in 2013, and juggled the roles of Gigi and Kim understudy in Miss Saigon in 2016 (alongside Marcus Rivera) . She has had the opportunity to participate in masterclasses with Tony Cogin, Terry Bader, Tyran Parke and Barry Quin. Her modelling experience has included becoming Miss Charity Queen 2015 for the Miss Philippines Australia Pageant, and she was a state finalist for Miss World Australia and won the “Woman of Impact” award for Miss Grand Australia. Susana played Maria Clara de Los Santos to great acclaim in the Riverside workshopped reading of Noli Me Tangere in 2017.





Book and Lyrics – Peter Fleming

Peter has collaborated with Allan McFadden on Laura, Madame de, Frank Christie Frank Clarke!, Kitty Stromberg: Space Goddess!, Noli Me Tangere and Air Heart. Peter’s works include Frank Christie Frank Clarke! (Sydney Fringe Festival 2012), A Brief History of Love, on the life of theoretical physicist Stephen Hawking (ABC Radio Drama), The Wolf in the Sunlight, about an imaginary encounter between Mary Magdalene and the Emperor Tiberius, (ABC Radio Drama, Ferknerkle Theatrical Productions), The Siege of Cafe Glebe (Ferknerkle), and Disputed Territories. He is married to a Filipina who introduced him to the great novel on which the present musical is based. He is a member of the US Dramatists Guild and is the recipient of an award from the Australian Writers Guild.



Music and Lyrics – Allan McFadden

Allan was for three years actor, music director and composer for the Hunter Valley Theatre Company, where he contributed to 27 different productions including West Side Story, A Funny Thing Happened on the Way to the Forum and Cabaret. He has directed and/or music directed Tommy twice; and several Australian musicals. He has composed theatre scores for Essington Lewis: I Am Work (History of BHP – won Sydney Critics Circle Award 1984: and produced in all capital cities of Australia); The Last Wake at She-Oak Creek; Thomas Keneally’s Gossip From the Forest and Pastrana. With Peter Fleming he has composed Frank Christie, Frank Clarke! (Musical about Australian bushranger -outlaw – Frank Gardiner); Madame De (based on the French novel by Louise De Vilmorin); Live From the Stardust Supper Club (the early days of Variety television in Australia);Kitty Stromberg: Space Goddess! (an hilarious radio serial musical, set in 1944 and outer space!!); Laura; and Air Heart. Noli Me Tangere is his latest collaboration. Allan has acted in Television and Film in Australia.


 Producing Entity

McFadden Music Pty. Ltd.

ACN 615 642 709

Allan McFadden: